Why your attention is worth more than time itself...

Why attention is hands-down the #1 skill to leverage...

Author

Gerardo Benavides
September 04, 2023

Read time: 90 seconds

Imagine this:

You moved into Scottsdale, Arizona 8 days ago because your friends showed you pictures & you fell for it…

You’re a week into your new apartment and the only job you could find is a sales job an hour away.

It’s June 18, 2024, a morning full of showers and that sweet desert smell.

It’s your first day of work.

You’re now subconsciously presented with a choice:

Do you:

1. Listen to music on your way to and from work?

2. Listen to a podcast on your way to and from work?

There’s millions of minuscule (perceptively negligible) decisions that can make your life tremendously better or tremendously mediocre —

and most of them (98% of them) require a cutting of instant gratification.

This is one of them.

Let me explain why this decision is bigger than it seems…

A one (1) hour commute to and from work is:

  • 14 hrs a week…

  • 56 hrs a month…

  • 672 hrs a year…

  • 26,880 hours is 3 years…

    … that’s 3 YEARS of time by the age ~60…

Think about it…

That’s enough time to become more than an expert in any field without effort…

My advice?

Leverage this — pick a podcast in one skill you want to develop.

 

I can guarantee you that even after 20 hrs ALONE listening to that podcast, you’ll be utterly transformed… just by listening.

On the topic of podcasts, there was also a study done by Forbes…

Results showed that podcast listeners are 45 percent more likely to have a net household income of over $250,000 per year.

If that doesn’t scream skill acquisition, I don’t know what does…

Moral of the story?

It is imperative to know that what you pay attention to grows.

 This is fundamentally true.

  • Read the scale every morning & you’ll hit your desired weight.

  • Open your bank account every morning & you’ll hit your target.

  • Prioritize your tasks every morning & you’ll hit them all.

Your attention is worth more than your time.

Why, exactly?

… Well both are non-replenishing…

But only one is under-leveraged in today’s times.

Value your time, but value your attention more and you’ve already won.

Remember,

 Change your behavior — or else, you’ve learned nothing.

See ya next week!

P.S., the only way this grows is through word-of-mouth,

So if you know of 1 or 2 people who need to hear this,

Please send it their way.

You never know, it might just change the world of someone else.